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BEHIND THE SCENES at INOV8 HQ + My FIRST EVER fell race + Running Helvellyn via Striding Edge

Run4Adventure•30 days ago
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It was a busy start to the year for British outdoor brand INOV8, with new branding and big changes to their current trail running shoe line up! So when we got asked if we’d like to come up to the INOV8 HQ in the Lake District and have an exclusive tour, we obviously jumped at the chance. We had a fantastic couple of days looking around their HQ and chatting to all their super passionate staff about what goes on behind the scenes. We also managed to hit the stunning Lake District trails for a couple of runs, including my first ever proper Fell Race!

Thanks for watching, we'll see you in the next video and as always - stay safe and keep on running!

0:00 Intro

1:42 Speaking to INOV8 founder's son

5:03 Footwear design

12:!6 New trail running shoe line up

19:08 INOV8 shoe archive

21:06 My first ever fell race

26:31 Sustainability

30:34 Running apparel development

33:12 Helvellyn via Striding Edge

39:53 Talking to Jack Scott Winter SPINE winner and course record holder

#inov8 #fellrunning #exclusivetour

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