Finn Melanson is the host of the popular Singletrack Podcast. In this episode of Creators Cooldown, we talk about everything from the business of podcasting, to the future of media in trail running. Check out Singletrack here: https://www.youtube.com/@UCbb251iYPK4WlDmIc7GvMgg Watch & listen on Spotify: https://open.spotify.com/show/3tUCWOCDAFgTZi7ioDrhgl?si=Ych-tYw5QkiDZfUUz9ZYqQ Listen on Apple Podcasts: https://podcasts.apple.com/us/podcast/creators-cooldown/id1799597600 Sign up for my newsletter so you never miss a video: https://jeffpelletier.com/newsletter/ Join this channel to get access to perks: https://www.youtube.com/jeffpelletierruns/join FOLLOW ME HERE: Instagram: https://www.instagram.com/jpelletier/ Facebook: https://www.facebook.com/jeffpelletierruns Strava: https://www.strava.com/athletes/2513942 My Website: https://jeffpelletier.com CONTENTS: 0:00 Introduction 0:51 Origin of Singletrack 6:31 Choosing his guests 10:48 Challenges of podcasting 12:39 Business of podcasting 22:25 Video-based content 39:12 Improving his content 41:38 Expanding to other audiences 48:01 Athlete vs media company 57:44 Interrupting guests 1:01:24 Lessons learned 1:04:18 Building a team 1:12:02 Business fears 1:13:49 Vision for the future 1:15:46 Finn's athletic goals 1:21:08 Future of media in trail running