The Run Club
PodcastsRun ClubsVideosTagsAthletesRacesCalculators
    THE RUNNING EFFECT PODCAST

    THE RUNNING EFFECT PODCAST

    About

    The Running Effect tells the best stories in running—and turns them into insight, inspiration, and tools to help competitive runners become greater. Every week, host Dominic Schlueter sits down with the fastest, smartest, and most inspiring people in the sport—from Olympic medalists to breakthrough athletes—to unpack the stories, lessons, and mindset behind elite performance. Whether you’re chasing a personal best or looking to understand how greatness is built, The Running Effect will make you a deeper fan of the sport—and a better runner.

    Hosted By

    Dominic Schlueter

    From Selling T-Shirts at Motocross Tracks to a $100M Global Brand: Jason Daniel on Building LSKD, the 1% Better Mission, and Running a Sub-3 Marathon

    From Selling T-Shirts at Motocross Tracks to a $100M Global Brand: Jason Daniel on Building LSKD, the 1% Better Mission, and Running a Sub-3 Marathon

    June 8, 2026
    39m

    Logan, Queensland, doesn't typically produce global empires. Jason Daniel didn't get that particular memo.


    The founder and CEO of LSKD built a self-funded, $400M global activewear brand from a BMX nickname, a carpenter's apprenticeship, and five years stuck at $3 million in annual revenue—and he did it without a single outside investor. What broke the plateau wasn't a strategy. It was books, a self-development course called Landmark Forum, and the birth of his son Hendrix six months before he scrapped everything and rebranded.


    In this conversation, Jason talks about what the plateau actually feels like from the inside—the canceled orders, the weeks he couldn't pay himself, the quiet question of whether he'd have to go back to the job site. He talks about why he trademarked "1% better every day," how a mission that started as an internal team value became the spine of a 700-person company operating across three countries, and what it actually takes to scale a culture without hollowing it out. 


    He also gets into his own running journey: from a sub-1:30 half marathon that nearly broke him, to chasing a sub-three-hour full—and why he believes the grind of distance running and the grind of building a brand are teaching him the same thing.


    Some brands sell a lifestyle. LSKD built one first.


    Tap into the Jason Daniel Special.


    If you enjoy the podcast, please consider following us on Spotify and Apple Podcasts and giving us a five-star review! 


    S H O W  N O T E S  


    -The Run Down By The Running Effect (our new newsletter!): https://tinyurl.com/mr36s9rs


    -Our Website: https://therunningeffect.run  


    -THE PODCAST ON YOUTUBE: https://www.youtube.com/channel/UClLcLIDAqmJBTHeyWJx_wFQ


    -My Instagram: ⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠⁠https://www.instagram.com/therunningeffect/?hl=en⁠⁠⁠⁠⁠⁠


    -Take our podcast survey: https://tinyurl.com/3ua62ffz


    Instagram: @jasondaniel_


    Website: lskd.co

    More from THE RUNNING EFFECT PODCAST

    pov: you are a fly on a wall for a convo between 4 running friends like they're on a long run

    pov: you are a fly on a wall for a convo between 4 running friends like they're on a long run
    June 29, 2026

    Coach Chris Miltenberg on the Crisis Inside College Running: The Foreign-Talent Surge Reshaping Recruiting, the Age Gap No One Will Touch, and Whether the NCAA Can Still Develop American Stars

    Coach Chris Miltenberg on the Crisis Inside College Running: The Foreign-Talent Surge Reshaping Recruiting, the Age Gap No One Will Touch, and Whether the NCAA Can Still Develop American Stars
    June 27, 2026

    From a Down Year to 1:57 — 2nd-Fastest in NCAA History: Hayley Kitching on the Comeback, Confidence, and the "I'm Her" Mentality

    From a Down Year to 1:57 — 2nd-Fastest in NCAA History: Hayley Kitching on the Comeback, Confidence, and the "I'm Her" Mentality
    June 25, 2026